Title：Assistant Professor
E-mail：huang4625@mail.cgu.edu.tw
Tel：03-2118800 # 3684
Education：National Taiwan University, Department of International Business
Areas of Expertise：Marketing management, Social media analytic
Journal Publication：

1. Tseng, F. M., Weng, J. Y., & Wang, C. M. (2023). How the Supplier Relationship, Market Position, and Proximity Impact Supplier Involvement and New Product Performance: Co-developing new products with close suppliers who are market leaders results in better NPD performance. Research-Technology Management, 66(1), 53-65. (SSCI, IF:2.855)
2. Tseng, F. M., Weng, J. Y., Liu, F. W., & Hsieh, M. H. (2022). How to design contests and motivate participants to engage in crowd innovation contests. The International Journal of Management Education, 20(3), 100722. (SSCI, IF:4.564) Corresponding author
3. Chen, C. P., Weng, J. Y., Yang, C. S., & Tseng, F. M. (2018). Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets. Technological Forecasting and Social Change, 130, 88-98. (SSCI, IF:10.884)